reception bands

Reception Bands is a talent agency specialising in providing bands, mc’s and celebrity guests for weddings, engagements and anniversaries in Melbourne, Australia.

The Challenge

Deliver an easy to use website for brides and grooms to check out bands, listen to audio demos and view images and sample play lists. Include a booking enquiry form with hot links from each artists page. A comprehensive content management system needs to be incorporated to allow easy management of artist information including audio samples, set lists and image galleries. Search engine optimisation is paramount.

The Solution

Comprehensive keyword and keyphrase research was conducted in order to generate a list of terms used to search for wedding entertainment. Then, using our knowledge of the latest web programming languages we were able to deliver a lightweight, content driven site that is easy to use and easy to manage into the future. A full content management system was implemented for the client along with dynamic image galleries and form validation on the booking enquiry form. All content was optimised for search engines.

The Result

www.receptionbands.com

web design

We love the web. We love websites that are easy to use, uncluttered and most of all, that work.

Our in house designers and developers build beautiful, fast websites that are easy to find on search engines, easy to use and engage the audience with meaningful content.

Some of our web services include:

• full site design
• re-design of existing sites
• search engine optimisation
• content management systems
• sticky content
• internet marketing
• traffic analysis
• copy writing
• eco friendly web hosting

Check out our web gallery to see some of our work.

video production

If a picture says a thousand words, then moving images speak volumes. Video is an excellent way to engage your audience and communicate your message.

We have in house script writers, producers, directors, cinematographers, sound recordists and editors enabling us to generate high quality, cost effective visual content in fast turn around times.

Some of the video content we produce includes:

• corporate videos
• training videos
• viral films
• promotional dvd’s
• vodcasts for websites
• video testimonials

Watch our video showreel to see some of our work.

audio production

Sound is captivating. Used well, audio can engage listeners and help you communicate your message in an entertaining and dynamic way.

We have in house recording and editing facilities with producers and engineers on hand capable of delivering broadcast quality sound for any project.

Some of the audio production services we offer include:

• music composition
• recording, mixing and mastering
• podcasts
• voice overs
• web based instructional training
• audio post-production for videos and dvd’s
• jingles

Listen to our audio showreel to hear some of our work.

mcorp podcast

The Challenge

To attract new traffic to the mCorp website by providing independent advice on financial planning, property investments and shares.

mCorp are financial, property and investment advisors based in Melbourne, Australia.

The Solution

We decided that a regular podcast was the perfect solution for mCorp. Branded “mCorp News”, the podcast would be produced at broadcast quality using professional voice over artists, unique music and short promotional sweepers featuring mCorp products. These elements would give the listener all the familiarity of a radio show, building trust in the mCorp brand and enticing the listener to come back for regular updates.

The script would be developed after extensive keyword research to provide users with exactly the kind of information they are searching for. A text transcript of the podcast would also be posted on the website to improve search engine results.

We established that the podcast would not be a product showcase or company newsletter, but rather a series of informative episodes providing independent advice in all four key areas of the business, sponsored by mCorp products.

“mCorp news” would be available on the mCorp website and also via an RSS feed, allowing listeners to subscribe and automatically be notified of every new episode. Each episode of “mCorp News” would be delivered as a master file of around 9 minutes as well as individual chapters of around 1.5 - 2 minutes for convenient downloading to MP3 players and mobile phones. This would allow the listener to digest the information at home, at work or on public transport.

Ultimately, “mCorp News” would provide the end user with sound, independent investment advice from experienced professionals in the comfort of their own home, without any sales pressure.

The Process

As always, the most important part of the process was developing a script. The client provided content which we then moulded into shape taking into consideration time constraints and “listenability”; that is, how easy the script is to digest when spoken aloud.

Once the script was approved, we cast a voice over presenter, a promo voice artist and composed some unique music to reflect the “mCorp News” brand.

Then, using our in-house recording facilites, producers and audio engineers, we recorded and edited the first episode of “mCorp News”. The finished product was delivered as high quality MP3’s to the client along with a text transcript for inclusion on their website.

The Results

Below is an abridged version of “mCorp News” including the introduction music, voice over presenter, promotional sweeper and closing music.

“mCorp News” - abridged version

www.mcorp.com

em voices video

The Challenge

To create some “sticky” content for the EM Voices website.

EM Voices represent voice over artists all over Australia, New Zealand, London and the US.

“Sticky” content is used to encourage users to stick around on a website longer than they might otherwise, all the while building trust with your brand. Sticky content can come in the form of games, quizzes or interesting articles.

The Solution

We like using audio and video for our sticky content so we came up with the idea producing a short video to show some voice over artists in action.

We ended up with a parody of a classic television commercial.

The Process

The first stage was to develop a script. This can be the most time-consuming part of the process as we strive for creative ways to communicate our clients message to their audience. The message here was to encourage viewers to use the features of the website and explore the wealth of talent represented by EM Voices. During this process we wrote three drafts of a script. In close consultation with the client we decided on a parody of a classic television commercial that showcased the voice artists in action, highlighted the features of the website and planted our tongue firmly in our cheek.

Once the script was approved by all parties, we found a location, cast some voice over artists and composed some music specifically for the client. Using in-house producers, directors, composers, graphic animators and audio engineers along with award winning cinematographer Wayne Aistrope, we shot, edited and delivered the 1 minute 30 second video in an eight hour turn around.

The final video was delivered as a quicktime file under 5MB for use on the EM Voices website.

The Results

www.emvoices.com.au

adelaide alfresco blinds video

The Challenge

To increase search engine results and website traffic through keyword research, search engine optimisation and sticky content. What does all this mean?

Adelaide Alfresco Blinds transform outdoor areas into alfresco living spaces by installing cafe style alfresco blinds. They had three objectives in mind when they approached Salt Digital.

1. Generate better page rankings with the four major search engines to drive more traffic to their website
2. Visually demonstrate the unique features of their products by using video content on the website
3. Maximise the effectiveness of the website by providing an accurate online quoting system to qualify incoming leads

The Solution

We undertook to completely redesign the website and optimise it for search engine results, program an online quoting system, as well as produce a sales/promotional video for use on the website, at trade shows and by the sales staff in the showroom and on site.

adelaide alfresco blinds website

The Process

After extensive research into the keywords and keyphrases that people use to search for these kinds of products using Google, Yahoo, MSN and Ask, we developed a script for the video and a list of keywords that would be used throughout the website.

Then we redesigned the website adhering to modern web standards and included a full content management system for easy updates into the future. We also included a blog for detailing future projects and keeping the site content fresh for the search engines. Using our knowledge of various web programming languages, we provided an online quoting system that allows the user to enter their information and get an instant estimate. Head office is notified of every enquiry allowing easy development of a database of high quality incoming leads. This saves Adelaide Alfresco Blinds and their customers time and money.

Our next step was to capture the unique features of the blinds and showcase the ease of use for potential customers. With our script in hand, we travelled to several locations and shot video footage as well as stills photography to compile into a short sales/promotional video.

Back in the edit suite we pulled all our footage together along with a voice over narration and some unique music we had composed specifically for Adelaide Alfresco Blinds.

The Video

The Results

Within two days of going live, Adelaide Alfresco Blinds were achieving number one, two and three positions with Google, Yahoo, MSN and Ask under the desired search terms. Furthermore, after a month of analysing the website traffic we discovered that users were staying on the website for over 5 minutes on average and only 12% were leaving the website from the same page they arrived (known as a bounce rate). In comparison, similar websites in the same industry were receiving much fewer visitors who were not hanging around very long and most of whom were bouncing off the site from the same page they arrived.

The ultimate indicator was an increase in sales of over 100% for the December quarter compared with the previous year.

alfrescoblinds.com

online strategy

Defining your objectives, analysing your core online audience and communicating in ways that build trust with your brand are all important aspects of your online strategy.

We understand the digital world and can help you achieve your online objectives. Our areas of expertise include:

• search engine visibilty and optimisation
• internet marketing
• sticky content
• analysing traffic, and
• usability

Put simply, this means we can help you attract new and existing customers to your site, make their experience of your site enjoyable and encourage them to stay on your site longer.

Contact us to find out how we can help you grow your online business.

digital production

We love sound. We love video. We love good design. And we love using all our resources to effectively communicate your message to your audience.

We produce:

• audio and video content for websites
• corporate videos
• training videos
• promotional DVD’s
• podcasts and vodcasts
• websites
• content management systems

Our years of experience, technical expertise and in-house facilities enable us to produce high quality, cost effective media for any size project.

Check out our portfolio for examples of our work.

creative communications

Communicating with your audience in a way that instills trust in your brand is the key to keeping your customers loyal.

We love finding creative ways to communicate your message to your audience. How do we do this?

• define your objectives and distill your message down to it’s core essence
• define your audience by analysing your existing customers and your potential customers
• evaluate how your audience is communicating with other brands in similar and disparate spheres to yours

Then we develop some concepts around different mediums; audio podcasts, web video, article based blogs, media rich newsletters, search engine optimised websites.

Finally, we produce high-quality, cost-effective communications in fast turn around times using our in-house facilities which include audio and video production suites as well as design and web studios.

Check out our case studies to see how this process works with real examples.